Hear how Johan managed to become a successful entrepreneur despite a grade point average of 5.4 from high-school

Johan is today a partner with INDIVIDUALS, a company he runs with 3 other partners. They are focused on supporting companies developing internal talent and ensure that the individuals maximises their potential through 1:1 sessions, work-shops and assessments.

Johan has not taking the ‘classical’ career path. He ended high-school with a 5.4 grade point average, but has managed to carve his own way by being proactive and seeking out challenging opportunities.  We sat down with Johan to get his perspective on how to build a career early on and what skills he believes are essential to acquire as you kick-off your career!



Like a lot of other teenagers finishing high-school Johan was sure that University would be the right path for him.


“Unfortunately I had spent a lot of time in high-school playing high-level football and had put in the effort required to get high grades and ended up with a 5.4 grade average. My options were therefore limited and I ended up getting accepted into RUC on their Sam Bas studies. I pretty fast lost interest in the topics and felt the general level was quite low during the lectures.”


Johan decided to drop out and started working a full time job changing doormats in Jutland, but he also lost interest for that fairly quickly. Luckily a friend’s dad could see that he had a lot of energy and was very keen on learning new things. He got Johan involved with COOP (Supermarket) and he did some projects with them. The job with COOP led him to a contract with Red Cross.


“I then got in contact with Red Cross in relation to promoting Nephew as part of their yearly youth collection campaign. This goes really well and I end up working with them for 3 years despite not having graduated university.”


“In 2015 me and a few friends get the idea for Individuals which is to provide career guidance to especially young individuals who are trying to navigate their careers. Early on they got a lot of friends and acquaintances to come by and receive guidance. We slowly start to build up a reputation and can see that there is a need from the large companies to be able to offer this kind of services for their employees. One of our earliest clients were Maersk, but we have worked with many of the largest brands in Denmark and abroad today.”


Johan believes that the tangible results from the sessions is what attracts the companies to using Individuals.


“The big value prop is that the companies can see a tangible difference in the employees desire to stay in the companies after having talked to us about some of the challenges they face. Instead of e.g. changing their jobs we can help them discuss their issues and ensure they have the tools to solve them themselves.”


Today INDIVIDUALS consists of 4 partners and have clients in primarily Denmark and China.


Photo: Andreas Houmann

What is your best advice to graduates who are looking to land their first full-time job?


“First and foremost then I have seen a tendency among graduates that they are afraid that the first job they get they will have to stay with for the rest of their careers. This is of course not something to be worried about as with anything else in life you can always change at a later point if you find out it was not the right thing for you or if a better opportunity appears.”


Johan believes that patience is an important skill to have when landing the first full-time job.


“I would say that in general I would urge newly graduates to stay a bit longer in their roles and not always have the need to constantly change roles and companies. Nowadays you see many young professionals who are in desperate need to try something new after 8 – 12 months, but from my experience a lot of the benefits actually only starts to appear after you have been in the same role and the same company for a sustained period of time. One of the key things you develop over time is the network which is only attainable over time and will be extremely valuable for the rest of your career. So it’s not a downside that you have been in the same company for many years (2 – 5) on the contrary, I think it’s something that companies will value.”


“I have also seen a tendency that graduates and young professionals with a few years experience are looking for management positions. I think this is a mistake and a bad tendency, that management experience is the key thing in the early years of your career. It’s important that when you become a manager you have had the required training and exposure to leading people. That is not something which is easy and it should only come after having spent many years as an individual contributor.”


Finally Johan encourages that student aim to get a part-time position during their studies.


“It’s by far the easiest way to land a graduate job and will position you nicely as the company will be familiar with your work. It can be tough landing the first job out of university and a student job can be a real differentiator.”


What skills do think are the most important ones in the first 5 years of your career?


“In general, then I think the most important thing is to gain as much work experience as possible in the early stage of your career. So just having a full time job is probably the key thing in my opinion.”


“In relation to graduate jobs specifically then I have seen some individuals struggle with the transition from being a graduate to becoming a ‘normal’ full time employee. It can be difficult to go from being the centre of attention as part of the graduate programme to suddenly just being one of many thousand employees.”


In terms of competencies Johan points to the  following three as the key ones:



  • Multi-tasking: I’m not referring to multitasking of tasks here, but the fact that you need to be able to do multiple projects and things in life at the same time. It’s not going to be like during your thesis writing where you could focus solely on one thing – you need to be able to balance multiple projects at the same time.
  • English: In an increasing global world and with many companies deferring to English as their official language having a high level of business English is crucial. I’m aware that most people will have this today, but otherwise I would ensure to get exposure to opportunities where English is the spoken language
  • Team work: Once you enter a workplace for the first time it’s also super important to develop an ability to work well together in teams and be able to engage in compromises. Almost all projects will involve some kind of team work and you need to be able to part of a team and know how to work effectively in a team.



If you could give your younger self advices what would they be?


“Personally speaking I would have liked to have not been too high-level so early on in my career. Due to my role as a founder and CEO of Individuals, I have had to focus a lot of my attention on delegating tasks and managing people instead of learning the craft myself. Today im really good at telling other people how I want the excel sheet to look like or how I want the Power Point Presentation structured, but I can’t do it myself – at least not fast.”


Johan also highlights international experience as a key experience/skill to gain early on in someones career.


“I would also recommend getting experience from abroad as soon as you can. Especially early on in your career or while you are studying as you will learn a lot both professionally and a person. I regret not going to NYC while I was still in my early 20ies and working on a coffee bar or similar, just to get the exposure to another country and culture.”


Photo: Andreas Houmann

What has been your biggest professional challenge and how did you overcome it?


“One of the most difficult things for me has been to start a business with people I also consider some of my closest friends. I think you are automatically jeopardizing the friendship when you that in business, because you never know how it will develop. We were originally 4 friends who started the company and today we are 2 left. The two other founders left for different reasons, but it became clear along the way that they had different expectations in terms of how much they should work and contribute.” 


Working with friends can be very tough, but it also something Johan learned a ton from. Whilst he may not recommend it to other people, he does think it help him mature in some ways.


“It was a very tough time and some very tough conversations, but something I have learned a lot from and I would definitely be able to deal with it better today than back then.”


“I’m also not sure if not finishing my university education was the right thing to do. Sometimes I wonder if it would have made it easier for me and given me a clearer path in terms of my professional life.”


“But in general I think we are very spoiled in Denmark and we need to take more chances in our life.”


What would you focus on to ensure you select the right Graduate Programme? How do you know which one is the right one?


I think it’s important to speak with your network and people you know at the companies. To understand what the company is like to work for from the inside. 


Some of the key things you need to consider on a personal level is whether or not you are willing to travel away from family and friends for parts of the duration of the graduate programme. Being away for 6-8 months might not be for everyone so that’s important to make your mind clear before applying for the programme. 


You also need to consider if you want to have multiple rotations during the programme or if you prefer to be in the same role for a longer period of time. All of these things are super important to consider, but as per my earlier comments then I still think that you should not be afraid of making incorrect decisions. Sometimes going through hard times can actually be very valuable and teach you a lot about yourself. 


How do you think companies can make themselves more attractive towards graduates?


“I think it’s important that you stay true to your values and your beliefs. You shouldn’t try to ‘speak’ the young people language or change what you stand for as a company in order to attract them.”


“In general then it’s about feeling appreciated, salary/other benefits and development opportunities – those are the key ingredients in my world.”


Photo: Andreas Houmann

What would your advice be to someone who might not have received the best grades?


“In that case, I think it’s crucial that you have had a student job during your studies. Being able to show that your grades does not reflect you as a person professional is super important, as you are not likely to make it through the CV screen with very bad grades. Obviously the companies need to select the students with the best grades.”


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